Welcome to Mass Communications
I am very much looking forward to working with you this semester. To get started, please follow the directions and click the blue links below. You will receive credit for these assignments only if you follow the directions in an accurate and timely manner. TIMELINE: A couple of hours or about three nights
"Fortunately for serious minds, a bias recognized is a bias sterilized." B. Haydon
by Bernard Goldberg
Left Turn: How Liberal Media Bias Distorts the American Mind
by Tim Groseclose
Can people be controlled by inflicting pleasure ?
Brave New World
by Aldous Huxley
An investigative journalism classic.
Nobody wants to know how the sausage is made...
by Upton Sinclair
What Conservatives Want
Typically, the opposite of what liberals want.
HANDOUTS & ASSIGNMENTS
Intro to Mass Comm:
“...Television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.”
Les Brown, Businessman and Motivational Speaker
"A media source that tells us it is unbiased has already lied to us once."
You Can Do Anything: Who or what is the target of this satirical SNL skit? What is its tone and mood? How do you know? (Please excuse the crude language at the outset.)
ABOVE: There are 115.9 million television households in the United States. A single national ratings point represents one percent of the total number, or 1,159,000 households for the 2010–11 season.
U.S. Media Trends by Demographic
April 27, 2012
From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic. According to Nielsen, white TV viewers use their DVR twice as much as any other group on a daily basis, yet Asians watch the most timeshifted content as a share of overall TV time. Among popular online destinations for TV content – Hulu, Netflix and YouTube – Hispanics were most likely to watch video on Netflix, while Asians were most likely to watch on Hulu and black viewers on YouTube.
Other findings include:
Life, Liberty, and the Pursuit of...
"People are not so much denied human rights like free speech, but are rather conditioned not to care."
HANDOUTS & LINKS
Bias in Current News Stories
Are We Hardwired for Biased Thinking?
Or Are We Just Hardwired to Lazy Thinking?
12 Cognitive Biases
Take the Maslow Survey
The Changing News Landscape
#1 Read Brave New World by Aldous Huxley. Take light active reading notes as you read. They will come in handy in helping you prepare for your upcoming reading test on the novel's plot and upcoming literature round-table on its deeper meaning. Before beginning, check out this very helpful series of short 60-Second Recap videos that will set you up to understand the book much more easily. TIMEFRAME: Three weeks
#2 In preparation for task no. 3 below, print out and actively read this relatively unbiased article, "Inequality and the World Economy." Your goal is to understand at least 75 percent of the main ideas. Be sure to look up any words you need to know to help your understanding. Highlight and write in the margins. Be prepared to discuss in class what you did and did not understand. TIMELINE: Two nights
#3 Write a six-page annotated bibliography that summarizes and evaluates for liberal or conservative bias six articles* on the Occupy Movement. Use proper MLA form. Easybib is your friend for this assignment. You may use three of the sources below and three more recent sources you researched yourself. Remember: The goal is to learn everything you can about the Occupy Movement. Click here for a sample annotated bibliography. Note its formatting. Set yours up the same way but use only two full paragraphs-- not three.
* Five additional, well-done entries will put you on track for an "A." TIMEFRAME: Two weeks
#4 Track time the time you consume the news over the next week. Print and fill in this handout each night. Bring it with you to class each day for a regular check in. TIMEFRAME: One week
The Occupy Movement
#5 Rewrite one of your annotated bibliography entries as a 45-second summary. Paste your
summary into this online teleprompter.
Rehearse your summary script several times by reading it aloud until you can deliver your summary as close as possible to 45 seconds consistently. Save your script on a thumb-drive so that we can copy and paste it into the teleprompter for you class presentation.
#6 Research one topic from one of the websites below on corporate culture, and plan a two-minute speech to teach the class about what you learned. Print and fill out this speech organizer to beforehand. Your speech must contain accompanying visuals which you may reference directly from the website. (In other words, you do not need to create a PowerPoint.)
1) Collection of Ads
2) "The Happiness Conspiracy"
3) Design Your Own Logo
4) Subliminal Advertising
5) PR Firms' Influence
6) Best Way to Reach College Students
7) The Language of Advertising
8 )Propaganda Techniques
9) Ads that Would Never Fly Today
10)"The Sneaky Psychology of Advertising"
11) 47 Things Marketers Know about You
SNL Taco Town
The Corporation (Complete Documentary)
The Corporation Part I Questions
The Greatest Movie Ever Sold
Fight Club clip
Brave New World by Aldous Huxley
Propaganda in Advertising
"The young always have the same problem-- how to rebel and conform at the same time.
They have now solved this by defying their parents and copying one another."
Quentin Crisp, Author and Actor
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact."
Daniel Kahneman, Psychologist and Nobel Laureate
Print & Online Journalism
Research five stories on the "How To" tab of poynter.org, and type three-page annotated bibliography of article to be shared with your group. Make sure everyone in your group is reading different articles!
pw = avengers
BEING A REPORTER
Stalking a Story
Day in the Life of a Journalist
Day in the Life of a Crime Reporter
How to Conduct an Interview
Interview in Action
Day in the Life of a Photojournalist
This Week in Pictures (and captions)
BIAS IN CURRENT NEWS
Maynard Institute for Journalism Education
INTERVIEWING YOUR SOURCE
* Newspaper Assignment Expectations
* Interview and Story Template
Leading and Edit-Questions
Important Interview Tips
Article Proposal Sheet
"Obi-Wan Kenobi Is Dead, Vader Says"
AP Style Guide Norms
"Are Some Teens Wired to Binge Drink?"
Column Writing Yes-Test
Photojournalism Winner Gallery
You Don't Say
Bill of Rights
Part I: Case Studies
Part II: Video Lecture
Feature on The Jungle
The Jungle PDF
LAYOUT & DESIGN STUDENT EXAMPLES
Reflection Essay on Group Roles
Peer Evaluation & Group Performance Form
Using Weebly to Lay Out Your Publication
COPY WRITING ASSIGNMENTS
"Copy" in the journalistic sense is anything that is intended for publication in a newspaper, whether it be straight news, features, columns, editorials. etc. All copy must be formatted in double columns and adhere to the AP Style Guide Norms, or it will be rejected by your teacher and your student editor. Use this Checklist for Success before submitting your straight news story to your editor.
By the end of this unit, you should have a solid understanding of each term above. If you don't, you are responsible for looking them up online and learning them. Try here too.
RESPOND: Walter Isaacson thinks newspapers made a mistake by putting their content on the Internet for free. What do you think?
Take the Pew Political Typology Poll
Video of Poll Findings
Fill out the Poll from the Point of View of Three Talking Heads
Role of Free Press in a Democracy
Effects of Media Outlet Competition
"How Roger Ailes Built the Fox News Fear Factory"
Jon Stewart vs. Tucker Carlson
Talking Points and Persuasion
After watching "ALL THE PRESIDENT'S MEN" READ THESE HERE AND HERE PRINT VS VIDEO Compare a story reported in print to a story reported via video
BROADCAST NEWS ASSIGNMENTS
Read a current event news article. Write a 30-second summary. Paste your summary into this online teleprompter. Rehearse your summary script several times by reading it aloud until you can deliver your summary as close as possible to 30 seconds consistently. Save your script on a thumb-drive so that we can copy and paste it into the teleprompter for you class quiz.
Write, videotape, edit, and produce a 2:00 (exactly) unbiased, in-depth report on an important issue facing high school teens. Use the class' characteristics of an in-depth report to guide you.
BELOW: Check out this in-depth report from Mr. Brocato's class on sleep deprivation. List the characteristics of a good in-depth report.
The Myth of Violence
CURRENT COMMON TASKS 2014-2015
Your common task is a Round-Table seminar on bias in The Crucible. Fill out this self-assessment survey immediately following the discussion.
PREVIOUS COMMON TASKS
Previous Common Tasks:
All handouts and documents created by the teacher may be used and distributed freely.
All other documents on this website are for educational purposes only and may not be copied or distributed without permission of the originator.